Positive changes

There have been some relatively significant changes implemented gradually these last couple of months.  A fair amount of anxiety and a LOT of thought went into each incremental step.  It’s strange sometimes to look back and think that we’ve been running classes steadily now for over a year and a half at our current location.  The process has been full of learning experiences on our part and has therefore warranted a necessary amount of evolution in everything we do, from programming to day-to-day operations.

My personality is very much that of a person who doesn’t like to settle for average.  I’m never satisfied or content with anything I do–I always critique myself and think of ways to do it better next time.  This holds especially true to running my business.  Much of my ‘free’ time is spent doing things that make operations and the athlete’s experience at CFD run smoother and be more effective.

With that said, I’m proud to be able to take a step back and see things for what they are:  an outstanding community of people, ranging from fresh out of Foundations to athletes who have been with me since Day 1.  Our retention rate is higher than ever, our people are fitter–and healthier–than ever, and the business continues to grow.  I’m sure you’ve all noticed–our classes are starting to burst at the seams pretty regularly!  We are quickly outgrowing our little 3,000 sq/ft warehouse we started in, which is a problem I was only HOPING to be dealing with at the end of my 2-year lease!  Even with undercutting competition, time has proven to me that my CFD family is loyal, committed, and some of the hardest-working people I’ve ever had the honor of working with and alongside.

I wanted to be able to publicly state that I am currently looking for a new location to expand CFD!  I think we all would agree that we could use a little more elbow room, and maybe multiple bathrooms and showers would come in handy, wouldn’t you say..?  I wouldn’t be in this position if it wasn’t for each and every one of you, and for that, I wanted to thank you all.  Thank you for your loyalty.  Thank you all for your commitment to the pursuit of fitness.  Thank you for trusting in my judgement and know that I couldn’t have done it without support from other great coaches and continuing education.  I couldn’t get up and do what I love to do each and every day if it wasn’t for the support of the CFD community.  Moving to Dubuque was one of the best decisions I have made in my life.

I will be planning a social event for us all in the near future.  Now that the weather is nice, I think we are overdue for a chance for all of us to get together and enjoy the community we built together.  Long-live CFD!

…To our continuing improvements in health, fitness, and community!

RLTW  <1>

-Coach Phil